The lead-gen terms, in plain English.
A living glossary of the terms that show up on your desk and in the trade — no jargon, no fluff. We add to it as the product grows.
Terms worth knowing.
Signals that a property owner is likely to sell soon — life events, financial pressure, or behavior that suggests motivation, used to rank a lead list.
An owner with a real, near-term reason to sell (relocation, distress, downsizing), as opposed to someone casually testing the market.
The recorded outcome of a contact attempt — e.g. no answer, callback, not interested, qualified — that moves a lead through the pipeline.
Deciding whether a lead is worth pursuing based on motivation, timeline, and fit. On Clutch Desk, Nova scores this and writes the verdict.
A number Clutch Desk assigns to a lead estimating how likely the seller is to move, used to rank which records to work first.
A registry of numbers that must not be dialed for solicitation. Clutch Desk flags and holds these back before outreach.
A property available for sale but not publicly listed on the MLS — often the source of the best investor deals.
A batch of property or owner records sourced for prospecting, which Clutch Desk enriches, dedupes, and scores.
The stage between first contact and closing, where follow-ups and reminders keep a warm lead engaged until they're ready.
Handing a qualified lead to the closing agent or client CRM. On Clutch Desk this happens automatically once a lead clears review.
A structured block of outbound calling. Clutch Desk runs these from your own phone extension, with call review attached.
Keeping each workspace's data fully separated from every other, so one client's records are never visible to another.
Put the terms to work.
Spin up a desk and see prospecting, nurture, and close in one place.